About samara beth

Samara Beth (Schwartz) Hurley is the Founder and CEO of Samara Beth Everywhere™.  As an entrepreneur, Samara Beth’s community would call her an "Actionista" and "Firecracker" by nature. An Actionista is someone who is productive, intelligent, and ever-evolving with their actions. When you are an Actionista, you’re committing to a confident attitude and willing spirit to handle people and situations.  The Firecracker in Samara Beth is the amount of contagious energy she exudes makes here a magnet of bringing people together and developing lasting relationships. 

As an award-winning entrepreneur, she is an energetic, passionate, and willing professional that has created a unique village. Over the years, she has developed and nurtured professional relationships all over the world.  Her experience in public relations, marketing, and event production has allowed her to work with multiple fortune 100 and 500 clients. As a public speaker, Samara Beth has educated and trained teams and entrepreneurs on sales, networking, and taking action.  Samara Beth is developing worldwide approaches to help others grow within their life ventures. 

Samara Beth owned her international event-planning company known as,“Celebrations By Samara” for twelve (12) years.  Samara Beth is well-versed and organized with a great sense of detail, fun, and creativity.  Her goal is to bring a unique program of events to the world while taking care of all the logistics. Samara Beth brings contagious energy with over two decades of experience. She has a massive international network that will increase consistently as her team grows.  Samara has collaborated with corporations, non-profits, and destination management companies all over the United States and Canada. Her company acts as an “in-house” meeting and event consulting and production management system. Samara Beth has worked in “DMC” offices as a team player in  New York City (NYC) and Houston companies.  In addition, Samara Beth has raised funds and led volunteer committees as a philanthropic fundraising coordinator for non-profit organizations.

In addition two owning her own companies, Samara Beth runs the Events Department at Orchard Events & Catering, a unique 1920s home build on a 2 acres orchard in Central Phoenix, Arizona.  You can check it out and book a call at  orchardeventsphx.com

At Samara Beth Everywhere™, our mission is to empower and inspire a global community of aspiring Retreat and Experience Planners “Retreatpreneurs™”, transforming them into confident, skilled professionals who curate exceptional luxury retreats and VIP experiences. Through our comprehensive training, immersive workshops, resource-rich library, and a vibrant network, we equip our members with the knowledge and tools to craft unforgettable journeys that engage all six senses, exceed expectations, and leave a lasting impact on their clients. With unwavering dedication to excellence, creativity, and collaboration, we are committed to nurturing the growth of individual's entrepreneurial spirit while elevating the standards of the retreat and experience planning industry.

An Event Planner is only as good as his/her vendors, which is why Celebrations By Samara's NACE and ILEA awards are for Team Events. And, we do not call them "vendors". 

They are our creative partners…

• Who spoil me with original, artistic innovations & jaw-dropping decorative design;   
• Who elevate me, making me look good to clients;
• Who serve as my life line when I have an event emergency and they save my…;
• Who are my family when we reminisce years later at an industry conference.  
• Who are the best of the best
• Who have made a difference in our world. 

So, it’s not about me, it’s about WE!

• We are Diverse (all races, religions, genders and sexual orientations)  
• We are Inclusive (special needs and disabilities)  
• We work with Fortune 100 & 500 companies
• We are Dependable, Efficient & Detailed  
• We provide Fresh & Innovative ideas   
• We Collaborate & Strategize 
• We produce events at museums, stadiums, concert halls, restaurants, venues, hotels, yachts, mansions, parks, on mountains, parking lots and schools.        
• We Budget & Maximize Investment  
• We Canvas Sponsors if needed  
• We Design the Blueprints, Floorplans  
• We Build & Design, Brand & Market  
• We Structure & Think Sustainable  
• We Make Something Out of Nothing  
• We Content Flow & Produce  
• We Entertain & Are Entertaining 
• We contract presenters, entertainment from A-listers to theme performers & motivators, activation stations and trending photo opportunites
• We Make it Happen on the Fly  
• We Crisis Manage & Bring the Impact
• We Increase Traffic and Stop it at the Same Time – literally!  
• We Insta-Wow, Tik Tok Excite, Metaverse Market & NFT Brand  

We are the Package with all the VIP perks and benefits of knowing and working with event and destination local, domestic and international professionals and around the world and can bring anyone in as needed to get it done.